<h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;color:#131e29;font-size:1.625rem;font-family:Lato;background-color:#ffffff;"><span>Designed to meet your needs</span></h3>
<ul style="font-size:16px;padding-left:2rem;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;list-style-type:disc;"><li><span>Designed to gently activate skin cell turnover</span></li>
<li><span>Visibly reduces signs of early skin aging</span></li>
<li><span>Helps encourage natural collagen synthesis</span></li>
<li><span>Rebuilds and strengthens your skin barrier</span></li>
<li><span>Restores radiance for a glowing complexion</span></li>
</ul><hr style="font-size:16px;margin:-1px 0px;color:#000000;border-style:solid;font-family:Lato;background-color:#ffffff;" /><h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;color:#131e29;font-size:1.625rem;font-family:Lato;background-color:#ffffff;"><span>About Vitalizing Serum</span></h3>
<p style="font-size:16px;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;"><span>This daily serum targets visible aging at the source—your cells—using the power of cellular skincare to support a healthy, vibrant-looking complexion.</span></p>
<p style="font-size:16px;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;"><span>Beyond hydration, our science-backed formula actively promotes cell turnover, giving your skin a radiant, youthful look and forming a barrier to support you from environmental stressors.</span></p>
<ul style="font-size:16px;padding-left:2rem;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;list-style-type:disc;"><li><span>Enhanced skin elasticity, firming, and moisture retention</span></li>
<li><span>Supports skin’s resilience to everyday sun exposure</span></li>
<li><span>Gentle formula for all skin types</span></li>
<li><span>Pore minimization for a smoother, more even complexion</span></li>
</ul><hr style="font-size:16px;margin:-1px 0px;color:#000000;border-style:solid;font-family:Lato;background-color:#ffffff;" /><h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;color:#131e29;font-size:1.625rem;font-family:Lato;background-color:#ffffff;"><span>Advanced cellular skincare</span></h3>
<p style="font-size:16px;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;"><span>Vitalizing Serum blends powerful, clinically studied ingredients to help restore a healthier, more resilient skin matrix. BioPeptide-CS and Copper combine to counter visible signs of aging, while an additional 0.2% Copper tripeptide-1 helps promote skin cell turnover and renewal.</span></p>
<ul style="font-size:16px;padding-left:2rem;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;list-style-type:disc;"><li><span>Supports skin’s resilience to environmental damage by strengthening the skin barrier</span></li>
<li><span>Stimulates collagen synthesis to promote elasticity</span></li>
<li><span>Uses botanical extracts for antioxidant support, reducing visible signs of photoaging</span></li>
</ul><p style="font-size:16px;margin-top:0px;margin-bottom:1rem;color:#131e29;font-family:Lato;background-color:#ffffff;"><span>Learn more about the science behind our </span><a target="_blank" href="https://askthescientists.com/qa/vitalizing-serum/" style="color:#0072ce;text-decoration:none;" rel="noreferrer noopener">Vitalizing Serum</a><span>.</span></p>
<div style="font-size:16px;color:#131e29;font-family:Lato;background-color:#ffffff;"><hr style="margin:-1px 0px;color:#131e29;border-style:solid;" /><h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;font-size:1.625rem;font-family:inherit;font-style:inherit;"><span>New &amp; improved formulation</span></h3>
<p style="margin-top:0px;margin-bottom:1rem;"><span>As of 2025, the Vitalizing Serum now includes enhanced BioPeptide-CS and Olivol24, as well as our Superfood Complex, Coenzyme Q10, and Encapsulated Liposomal Bakuchiol, for fewer wrinkles and fine lines and a healthy skin moisture barrier.</span></p>
<p style="margin-top:0px;margin-bottom:1rem;"><span>Our latest formula increases the percentage of actives from 3% to 13%—a higher ratio of ingredients that boosts potency without irritating the skin.</span></p>
<hr style="margin:-1px 0px;color:#131e29;border-style:solid;" /><h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;font-size:1.625rem;font-family:inherit;font-style:inherit;"><span>How to use &amp; what to expect</span></h3>
<p style="margin-top:0px;margin-bottom:1rem;"><span>Apply 1–2 pumps to the face and neck in gentle, sweeping motions each morning and evening. Follow with moisturizer or cream.</span></p>
<p style="margin-top:0px;margin-bottom:1rem;"><span>When used regularly, Vitalizing Serum can deliver lasting beneﬁts. Users frequently report:</span></p>
<ul style="padding-left:2rem;margin-top:0px;margin-bottom:1rem;list-style-type:disc;"><li><span><span style="line-height:1;">Firmer, more even skin</span>: Reduced signs of visible aging, including ﬁne lines, wrinkles, and dullness. Fewer symptoms of photodamage, like uneven skin tone or texture.</span></li>
<li><span><span style="line-height:1;">Healthier, hydrated skin:</span> Lasting moisture and a more radiant, plump complexion.</span></li>
</ul><hr style="margin:-1px 0px;color:#131e29;border-style:solid;" /><h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;font-size:1.625rem;font-family:inherit;font-style:inherit;"><span>In our formula</span></h3>
<p style="margin-top:0px;margin-bottom:1rem;"><span>BioPeptide-CS (anti-aging complex):</span></p>
<ul style="padding-left:2rem;margin-top:0px;margin-bottom:1rem;list-style-type:disc;"><li><span>Palmitoyl Tripeptide-38</span></li>
<li><span>Hexapeptide-48 HCL</span></li>
<li><span>Copper Tripeptide-1 </span></li>
<li><span>Artemisia abrotanum extract</span></li>
<li><span>Coffea arabica (coffee) seed <span style="line-height:1;">extract</span></span></li>
<li><span>Olivol24:</span>
<ul style="padding-left:2rem;margin-top:0px;margin-bottom:0px;"><li><span>Watermelon extract</span></li>
<li><span>Apple extract</span></li>
<li><span>Lentil extract</span></li>
<li><span>Olive extract</span></li>
</ul></li>
</ul><p style="margin-top:0px;margin-bottom:1rem;"><span>Superfood Complex (adaptogen and antioxidant blend):</span></p>
<ul style="padding-left:2rem;margin-top:0px;margin-bottom:1rem;list-style-type:disc;"><li><span>Tremella fuciformis extract</span></li>
<li><span>Cordyceps sinensis extract</span></li>
</ul><p style="margin-top:0px;margin-bottom:1rem;"><span>Also includes Coenzyme Q10, encapsulated liposomal bakuchiol (bio-retinol), and additional Copper Tripeptide-1.</span></p>
<p style="margin-top:0px;margin-bottom:1rem;"><span>Free from:</span></p>
<ul style="padding-left:2rem;margin-top:0px;margin-bottom:1rem;"><li><span>Artificial colors</span></li>
<li><span>Parabens</span></li>
<li><span>Mineral Oil</span></li>
<li><span>Phthalates</span></li>
<li><span>Phenoxyethanol </span></li>
</ul><hr style="margin:-1px 0px;color:#131e29;border-style:solid;" /><h3 style="margin-top:1.5rem;margin-bottom:0px;line-height:3rem;font-size:1.625rem;font-family:inherit;font-style:inherit;"><span>Superior quality standards for 30+ years</span></h3>
<p style="margin-top:0px;margin-bottom:1rem;"><span>Before they leave our state-of-the-art facilities, our science-backed products are tested for:</span></p>
<ul style="padding-left:2rem;margin-top:0px;margin-bottom:1rem;list-style-type:disc;"><li><span><span style="line-height:1;">Purity</span>: Ensures products are free from contaminants.</span></li>
<li><span><span style="line-height:1;">Identity</span>: Conﬁrms the ingredient’s efﬁcacy, safety, and quality.</span></li>
<li><span><span style="line-height:1;">Composition</span>: Provides critical data on every batch down to weight, thickness, disintegration, and safety.</span></li>
<li><span><span style="line-height:1;">Strength</span>: Proves the potency claimed on the label.</span></li>
<li><span><span style="line-height:1;">Safety</span>: Veriﬁes a product that’s both safe and effective.</span></li>
</ul></div>